Introduction to Marketing
About Course
Course Description
Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by profit-oriented business organizations.
Course Content
Report Assignment Submission
-
Assignments
Course Outline
Lesson 1: What is Marketing?
Lesson 2: Strategic Planning
Lesson 3: Consumer Behavior: How People Make Buying Decisions
Lesson 4: Business Buying Behavior
Lesson 5: Market Segmenting, Targeting, and Positioning
Lesson 6: Product and Service Decisions
Lesson 7: Developing and Managing Offerings
Lesson 8: Using Marketing Channels to Create Value for Customers
Lesson 9: Using Supply Chains to Create Value for Customers
Lesson 10: Gathering and Using Information: Marketing Research and Market Intelligence
Lesson 11: Integrated Marketing Communications and Traditional Media Marketing
Lesson 12: Digital Marketing
Lesson 13: Professional Selling
Lesson 14: Customer Satisfaction, Loyalty, and Empowerment
Lesson 15: Price, the Only Revenue Generator
Lesson 16: The Marketing Plan
Student Ratings & Reviews
Dr. Nora is a very knowledgeable professor. She is not only highly supportive of her student's education, but also to their well-being as well. She is very accommodating and compassionate towards her students. I'm incredibly appreciative towards Dr. Nora, she truly is a professor with an intelligent mind and a golden heart. Thank you Dr. Nora!
Dr. Nora is amazing professor. She teach very precise and understandable. I learn a lot from her. She is more than a five star and highly recommend to teach on this subject.