(8 Ratings)

Introduction to Marketing

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About Course

Course Description

Marketing is an approach to business that puts the customer at the centre of its activities and focuses on satisfying customer needs and wants. While marketing is used by both profit and not-for-profit organizations to meet the demands of the market place, this course introduces students to the fundamental marketing concepts used by profit-oriented business organizations.

Course Content

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  • Assignments

Course Outline

Lesson 1: What is Marketing?

Lesson 2: Strategic Planning

Lesson 3: Consumer Behavior: How People Make Buying Decisions

Lesson 4: Business Buying Behavior

Lesson 5: Market Segmenting, Targeting, and Positioning

Lesson 6: Product and Service Decisions

Lesson 7: Developing and Managing Offerings

Lesson 8: Using Marketing Channels to Create Value for Customers

Lesson 9: Using Supply Chains to Create Value for Customers

Lesson 10: Gathering and Using Information: Marketing Research and Market Intelligence

Lesson 11: Integrated Marketing Communications and Traditional Media Marketing

Lesson 12: Digital Marketing

Lesson 13: Professional Selling

Lesson 14: Customer Satisfaction, Loyalty, and Empowerment

Lesson 15: Price, the Only Revenue Generator

Lesson 16: The Marketing Plan

Student Ratings & Reviews

Total 8 Ratings
8 Ratings
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2 years ago
very good course
2 years ago
Thank you to Doc Nora for teaching Introduction to Marketing, I learned a lot from this course.
2 years ago
Thank you Dr, Nora for teaching us this wonderful lesson or course.
2 years ago
Dr. Nora is a very knowledgeable professor. She is not only highly supportive of her student's education, but also to their well-being as well. She is very accommodating and compassionate towards her students. I'm incredibly appreciative towards Dr. Nora, she truly is a professor with an intelligent mind and a golden heart. Thank you Dr. Nora!
2 years ago
it was nice to be in this course.
2 years ago
Dr. Nora is such a very good teacher, she is kinda cool instructor and a smart and intelligent person. Thank you so much we learned a lot from you!
God Bless.
2 years ago
Thank you Dr. Nora for teaching us. And Thank you for Understanding our Situations regarding assignments and project you are so wonderful professor. highly recommended. I have so much fun doing this lesson with her. thank you again Dr. Nora.
2 years ago
Dr. Nora is amazing professor. She teach very precise and understandable. I learn a lot from her. She is more than a five star and highly recommend to teach on this subject.
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