(3 Ratings)

Marketing Communications

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About Course

Course Description

Explore the essential elements of marketing communication. Topics covered include media and messages, word-of-mouth, Internet marketing and the ever-changing communication market. Select appropriate communication channels to highlight products, brands and services to sustain a competitive advantage. Students will also develop an extensive understanding of social media networks and how to best use them for business marketing. Identify the social media marketing process. Discuss the major social media marketing portals that can be used to promote a company, brand, product, service or person. Learn how to measure success within a social media strategy. Describe how social media marketing impacts traditional marketing strategy.

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Course Content

Topic 1: Integrated Marketing and Communications

  • Lesson 1.1: Learning Objectives
  • Lesson 1.2: Integrated Marketing and Communications
  • Quiz 1: Integrated Marketing and Communications

Topic 2: Organizing for IMC: Role of Agencies

Topic 3 : Consumer Behaviour and Target Audience Decisions

Topic 4 : Communication Response Models

Topic 5 : Objectives for the IMC Plan

Topic 6 : Brand Positioning Strategy Decision

Topic 7 : Creative Strategy Decisions

Topic 8 : Creative Tactics Decisions

Topic 9 : Measuring the Effectiveness of the Promotional Message

Topic 10 : Media Planning and Budgeting for IMC

Topic 11: Broadcast Media

Topic 12 : Print Media

Topic 13 : Out-of-Home Media

Topic 14 : Sales Promotion

Topic 15 : Public Relations

Topic 16 : Direct Marketing

Topic 17 : Internet Media

Topic 18 : Social Media

Topic 19 : Regulatory, Ethical, Social and Economic Issues for IMC

Student Ratings & Reviews

Total 3 Ratings
3 Ratings
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2 years ago
I learn a lot in this course.
2 years ago
Sir Sanat, is very kind and understanding professor. He teach the subject clear and precise. Highly recommended to teach on this subject. keep it up sir!
2 years ago
Sir Sanat, is kind of a teacher who is a lot of patience to his students, and a very understanding person. Keep it up sir! and I am very thankful for your kindness to us too.
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